Sue Williams, Partner, Vice President of Sales and Marketing

Who is Sue Williams?

Here's a little background.

Sue is a partner in Endural as well as the Vice President of Sales and Marketing. Sue worked her way up from an inside sales clerk to the top sales position in the company.

Sue’s career started in 1980 when Endural served the California aerospace and electronics industries. The Company was owned by the founder, W. D. “Doug” Adam. Doug designed and tooled material handling containers, many of which continue as active products in the Endural catalog. Sue worked with Doug Adam as a liaison with customer purchasing and engineering personnel.

In the early 1990’s Sue became an outside sales person and began proactive calls on old and potential new customers. She also worked with distributors and representatives by accompanying them on calls to end users.

It was about this time that the opportunity to service the automotive industry arose. Endural had designed a revolutionary product for the transportation of automotive engines. Sue did the prospecting and the introduction of this product to the remanufacturing industry as well as Original Equipment Manufacturers.

Sue joined the Production Engine Remanufacturers Association, PERA, and became active in its conferences and conventions. Today she serves on the Board of Directors of the PERA and is know by some as “The engine case lady."

Sue spends about half her time serving the automotive industry. Since that first engine case she has worked with both engine and transmission rebuilders to design and create 14 sizes of transportation cases as well as over 50 inserts to cradle various engine and transmission families.

Several of the new designs resulted in patents and Sue holds 2 patents issued by the U.S. Patent Office.

In her spare time Sue and Keith have raised a daughter, Tina, and 2 sons, Chase and Scott. All three are young adults and Sue now uses some of her energy to run marathons. She recently qualified for the Boston Marathon which she plans to run in 2011.

Sue’s career at Endural and its predecessors has spanned 30 years. She is looking forward to many more years as an owner and manager of Endural, LLC.